Research (FINAL IDEA)

Research

HOT ONES - First We Feast // https://www.youtube.com/channel/UCPD_bxCRGpmmeQcbe2kpPaA?pbjreload=102

Hot Ones is a chatty interview with celebrities where they work their way through spicy sauces and he asks questions whilst they do so. This is done with celebrities from lots of different backgrounds but I will be interviewing musicians. Instead of eating with the musicians, I will be making the food when I am by myself and will do a chatty interview with them after the live lounge. I will take some inspiration for questions from this show but I think Indy who is on my course is going to collaborate with me and help me think of some questions.

I like the format of these interviews as they are very chilled and chatty which is what I want mine to be like. The interviewer asks some very interesting questions and they get the person being interviewed to respond with quite long answers which makes the interview exciting for the listener.

LOCAL ARTISTS I COULD INVOLVE

HENRY BARNES - Solo Artist (@henry.barnes.music on INSTAGRAM)

Currently studying at Northbrook MET, Henry Barnes is a local musician. He began at Ovation Music and most recently left a band named PINDROP in which he was a songwriter/guitarist. He is now a solo artist and released his first single on Soundcloud over lockdown. He is currently working on releasing a solo EP. He writes, produces and plays all instruments on his songs and records them all in his studio which he built in his garden.

I know Henry and he has said he would love to be involved in this project which is a great help to me.

PINKPIRATE - Solo Artist (@p.inkpirate on INSTAGRAM)

Pinkpirate is an artist local to the South East of the UK (Chichester area). She has been featured on BBC Introducing for her most popular song 'Nowhere'. This was first released on Soundcloud and then got released onto Spotify. This song also got played on 'Track of the day drive time on BBC sussex and Surrey' and BBC 6 for BBC Introducing. She is a very chilled indie pop artist that produces and creates all her songs herself.

After contacting her, she has said she would be very interested as long as she is free.

FLOWVERS - Band (@flowversband on INSTAGRAM)

Portsmouth based band FLOWVERS are avid indie pop creators. They first started gaining traction after their single 'Fresh Air' and have since been releasing popular indie tunes. They created their own music night named 'FLOW FOREVER' which was a success, they had planned to go on tour over 2020 but COVID got in the way of those plans unfortunately. There are 4 in the band, Matisse, Henry, Stan and Connor. Indy regularly takes photos for them so has asked them to be involved for me.

ELLA WINGFIELD - Solo Artist (@ellawingfeeld on INSTAGRAM)

Ella is a Chichester based solo artist and I got to know who she was through Ovation Music. When I have seen her live she mostly did covers of other people songs but her Instagram has a couple of videos of some of her own songs which are lovely. She plays bass and guitar and does mostly acoustic videos. I contacted her and pitched my idea, she said it sounded fun and was very interested.

Mac Demarco - RAPID FIRE https://www.youtube.com/watch?v=dr5hd0eKoDE

This interview is very chatty and laidback. The questions aren't too serious and the video isn't too long. I like some of the questions asked in this video as they are casual, I have some more serious questions as well but these questions are sort of ice breakers and help listeners to get a different view of the artist.

GOOD QUESTIONS ASKED:

-Worst job you've ever had?

-What do you like that's underrated?

-Food that makes you sick?

-Your ideal apocalypse?

-Hidden talent?

COLOURS SHOW https://www.youtube.com/watch?v=Og1svKY9ni4

https://www.youtube.com/watch?v=0nplzEY0IXA

The colours show performances are so simple but they work so well. They are simply a green screen and each artist gets a different colour background for their performance. They have almost 5 million subscribers for doing something so simple, even the name of the channel is catchy, the videos are short and one song with 2 camera angles but they are so good, I personally love watching them. I need to make a logo and come up with a name and I would like it to be as simple as this channels.

HISTORY OF...

JAZZ

Jazz was born in New Orleans, and many people see it as a reflection of the cultural diversity of America. The heart of jazz is individualism and improvisation which means each song has varied time signatures, multiple instruments and is just one big jam between musicians. Many people don’t like jazz music due to the complexity, many people do not like the sounds as they are almost confused sometimes but that is why jazz is such an interesting art form. It all somehow works!

Jazz originated in New Orleans so for the jazz theme I will recreate a classic New Orleans dish, Red Beans and Rice but instead of making it using meat I will use veggie options instead. I've put together some of my favourite jazz songs, some classics and some not so much. Jazz is such a varied genre and has so many elements. It can be so experimental but so good!

Traditional New Orleans food is very fish and meat based, I wanted to make a vegetarian version of a classic dish. The one that was most simple to turn veggie was red beans and rice, it is made with any meat usually and is slow cooked for 2 to 6 hours. Many people have their own was of doing it. It sounds to me a lot like a stew.

https://www.neworleans.com/restaurants/traditional-new-orleans-foods/red-beans-and-rice/

Hip Hop

Hip Hop originated in the Bronx in New York City. It centred around MCing over music at parties and block parties. Hip hop however isn’t just about music, it also involves art (graffiti in particular), dance moves (break dance), style and DJing. The first major hip hop Dj was DJ Kool Herc who mixed percussive beats with popular dance songs of the time.

In the late 70s hip hop gained notorety with ‘Rappers delight’ climbing the national charts which introduced many people to the form of music. By the 80s many rappers became popular whose names are widely recognised today (RUN DMC, Public Enemy and Beastie Boys, artists who are responsible for how we view Hip Hop today)!

Hip Hop is one of my favourite genres of music. 90s Hip hop is the best with the likes of Tribe called quest, Biggie Smalls and Nas dominating the genre. Hip Hop originated in the Bronx in NYC where an iconic food is the Hamburger (https://www.villagevoice.com/2012/02/17/10-iconic-foods-of-new-york-city-and-where-to-find-them/) - Number 4) but as I am putting a veggie twist on everything (much to everyones delight, NOT) I am going to make a veggie burger with a side of fries and a deluxe thick milkshake.

I have created a playlist of my favourite hip hop tracks.

Reggae

Reggae originated in Jamaica in the late 60s, becoming popular in Britain in the 70s, it was seen as the voice of the oppressed. It came from ska music, which many didn’t distinguish from reggae until the appearance of toots and the maytals. Reggae began with lyrics about platonic love and then became about love of God and then about oppression.

The success of the genre was helped along by the likes of Bob Marley in the 80s. Reggae to me is such happy, summery music, It is definitely my first choice when the sun's shining.

Jerk is a traditional Jamaican flavour, often paired with meat but as a vegetarian I am going to follow a curry recipe. Jerk sweet potato and black bean curry.

This playlist are my favourite reggae songs.

Drum and Bass

In the early 90s a new form of music was forming which fused many past years of black music into one ‘Jungle drum & bass’. Electronic music widely grew in the 90s but drum and bass grew so quickly and was very diverse as it grew. It only got faster and darker as it grew and by 92 it was known as jungle drum n bass. Goldie was one of the first iconic drum and bass producers with the era defining ‘Timeless’ (which my dad goes on about all of the time!). Goldie says “New York has Hip hop, we have drum n bass”. Drum and Bass was major on the rave scene and also on pirate radio stations. Pirate Radios were important in broadcasting the music beyond clubs, they really helped in creating a hype around it and gave DJ’s and MC’s a platform.

Drum and bass originated from the UK rave scene and because of this I will be making a traditional British dish. Drum and bass is one of my favourite genres as it's such fun party music, I love how it can take so many different forms and how great it is live, I just love it at festivals and on big speakers. When I went to a drum and bass festival I survived on bags of crisps, breakfast burritos and chow mein noodles. Drum and bass is so commonly paired with drugs (ecstasy) which often leave you not wanting to eat so drum and bass and food don't go together that well, however the rave scene isn't just about drugs and many raves I have seen being advertised often have food trucks there anyway. I am going to make fish and chips with a pea purèè.

Research of Promotion

Jane's Patisserie https://www.janespatisserie.com/

Jane's Patisserie is a food blog, for desserts, and also an instagram page. I found her instagram page on the 'explore page' of Instagram, and have even followed a recipe of hers myself (which turned out to be delicious)! She runs a blog but her Instagram page is for promotion which, for her, seems to work very well. She has 543k followers and gets over 20k likes almost every post. She isn't always posting new recipes and sometimes reuses old ones to repost and remind people they exist. She adds to her stories which helps with follower interaction and posts regularly which helps the algorithm greatly. To appear at the top of people's pages on Instagram you have to post often and post at certain times to engage correctly with your audience.

She has eye-catching pictures with the food looking tasty and the background suiting the photos. This helps when people discover your posts on the FOR YOU page as it drives you to click on what you see. She knows how to present things in a way to make people want it.

Her blog has a logo at the top of the page and her website and Instagram are very accessible, who wants to search for ages just to find a recipe?

Instagram: @Janespatisserie

Logo

Website

Hungry Healthy Happy https://www.hungryhealthyhappy.com/

Hungry Healthy Happy is a food blog that promotes healthy eating. She blogs 'family friendly recipes with a healthy twist' on her website, she also has an Instagram, Facebook, Pinterest and Twitter. Most Blogs don't operate from just a website and use as many platforms as possible. This then reaches as many people as possible which is something we are going to do as a group, promotion across many platforms is the best way to grow an audience.

She again uses high quality pictures, vibrant colours and simple recipes so anyone can do them. Personally I don't like how her website is laid out, I think it is too cluttered and isn't eye-catching enough from the top, you have to scroll to get to pictures. For a food blog, I believe the pictures are what draws people in (well for me personally).

Her Instagram is nice to look at, the food looks delicious and the pictures make me want to keep scrolling to find even more new recipes. She uses a trick that helps to get traction on your posts a great amount; Hashtags under your posts (posted in the comments) related to what the post is about means your picture will appear when people scroll through the hashtag. Instagram also allows people to follow hashtags so your post may appear on anyones feed. This is handy is reaching new people to get a bigger following.

Instagram: @hungryhealthyhappy

Vibrant colours in the photos, food looks very tasty.

Hashtags under her posts that relate to what she's posted to bring in more traction.

Bold logo, evident of what it is. I think it is too long for me personally but is still unique.

Easy to navigate through the recipes as it's categorised into meal times.

I believe this should be at the bottom of the page instead of at the top. This takes up space that could be used for recipe pictures.

NME nme.com

NME is a website, youtube channel and social media covering music, film, TV, gaming, magazine and radio. Their website is filled with articles covering recent news stories, 'the 50 best albums of the year' and many other things. The front page is very simple but it works, the home page has a 'trending bar' which covers topics being spoken about now. This is accessible along with the top stories along the side (see the picture). There is something for everyone on this website and to find what you may be interested in is very simple as it's all categorised. Within the music section there's subsections that are easy to make your way around. This accessibility is very important because people don't want to be searching for ages.

Accessible with all the subheadings

Bold, simple logo. Definitely catches your eye.